About

 

I believe the best brands start with understanding people. Whether shaping strategy, refining positioning or developing campaigns and content, my focus is on helping organisations communicate with clarity, purpose and impact. Putting your audience at the centre is essential, but aligning teams around a shared vision is what turns good ideas into meaningful business results.

OneFifty Content helps organisations translate complex business challenges into a clear roadmap, compelling campaigns and effective communications. From process and governance to messaging and delivery, I build foundations that strengthen brands, create smarter ways of working and sustainable growth.

 

Values

  • Integrity

    Choosing thoughts and actions based on strong ethical principles and values.

  • Empathy

    Always trying to understand other people’s feelings and points of view.

  • Fun

    Finding enjoyment in what you’re doing and sharing happy moments with those around you.

  • Diligence

    Careful and persistent work no matter the circumstances.

  • Authenticity

    Always being completely yourself.

What’s in the name?

The name OneFifty is a nod to British anthropologist and evolutionary psychologist Robin Dunbar, who proposed that 150 is the approximate cognitive limit of people (“meaningful contacts”) that you can can maintain stable social relationships.

Dunbar’s number is often cited by businesses and HR professionals as an inflection point for when work culture needs extra care and attention to ensure the original spirit isn’t lost. 150 serves as a reminder that no matter what business you’re in, people should always be the most important consideration.