About

 

I believe the best brands start with understanding people. Whether shaping strategy, refining positioning or developing campaigns and content, my focus is on helping organisations communicate with clarity, purpose and impact. Putting your audience at the centre is essential, but aligning teams around a shared vision is what turns good ideas into meaningful business results.

OneFifty Content helps organisations translate complex business challenges into clear marketing strategies, compelling campaigns and effective communications. From strategy and governance to messaging and delivery, I build the foundations that enable stronger brands, smarter ways of working and sustainable growth.

Values

  • Choosing thoughts and actions based on strong ethical principles and values.

  • Having the ability to put yourself in other people’s shoes and understand their feelings.

  • Pure enjoyment in what you’re doing and sharing happy moments with those around you.

  • Careful and persistent work that ensures high quality outcomes.

  • Be yourself, because everyone else is taken.

 
 

What’s in the name?

The name OneFifty is a nod to British anthropologist and evolutionary psychologist Robin Dunbar, who proposed that 150 is the approximate cognitive limit of people (“meaningful contacts”) that you can can maintain stable social relationships.

Dunbar’s number is often cited by businesses and HR professionals as an inflection point for when work culture needs extra care and attention to ensure the original spirit isn’t lost. 150 serves as a reminder that no matter what business you’re in, people should always be the most important consideration.